Palestinu Logo

What you'll read below is from Ibrahim, we have not changed or edited any of the wording:

How Palestinu was born?

In a world where products increasingly look alike and identities fade into uniformity, there came a clear realization: the need for a brand that carries the stories and details of a homeland into the world; stories that had long remained unheard.

What began as a stream of ideas and aspirations soon became something more defined. It reached a turning point one day while shopping in a store in Fredrikstad, in southeastern Norway, during the global boycott campaign against products linked to occupation and apartheid. There, the challenge of carefully selecting products made the idea feel urgent and real.

It started with a simple yet powerful question: how can people be helped to choose consciously, with full confidence that their money does not - and will not - support those who violate human rights and profit from injustice?

The vision did not lean toward complex technology or difficult-to-use applications. Instead, it moved toward something more accessible and universal: a simple, expressive visual mark that could be easily used and reproduced, with clear permissions established in advance. Alongside it, products would be created that carry the spirit of places and people, fragments of a deeper story, transforming Palestinian culture into a tangible experience that can be touched, tasted, and kept.

From that moment, the idea took shape, and a brand identity was born.

Palestinian Sunbird – The Story of The Logo:

Imagine, for a moment, standing in a quiet field. Suddenly, a small bird passes by, light in weight, swift as a spark of light. It does not stay long enough for you to fully observe it, yet it leaves an imprint that never fades. It is the Palestinian Sunbird.

This bird was first recorded in Palestine in 1868. It was never just a scientific entry in a book, but the beginning of a long relationship, one that later grew into belonging. Over time, Palestinians adopted it as a national bird, calling it the “Palestinian Sunbird,” “Abu al-Zuhur” (Dad of Flowers), and “Al Tameer al-Filastini.” Various attempts were made to strip it of its name and identity, to detach it from its roots, yet it remained firmly tied to its land.

This passing creature, small and light, carries within it a striking paradox of existence. It survives in harsh environments, in heat and dryness, yet chooses to feed on nectar, on sweetness rather than hardship. What lesson could be more profound than this? Its voice is not singular but varied, resonant, rough, sharp, and richly melodic. Researchers have discovered that it even has “dialects” that differ from one region to another, as if it carries within it the diversity of an entire people. Its presence has never been accidental. It has always carried with it the identity of a homeland, the dialects of its people, and the colours of its flag, reminding us that great meanings can be hidden in the smallest of beings: in continuity, in resilience, and in that extraordinary ability to endure against all odds.

Why “Palestinu”?

In some languages, the word Palestine is not written in the familiar English form. Instead, its ending shifts according to linguistic rules of pronunciation and structure. This variation is not random; it reflects the way languages naturally adapt foreign words, balancing sound, meaning, and local expression. And here lies the strength of the name. Palestinu is not a distortion, but a natural reflection of how words travel across cultures. It demonstrates how identity can become a cultural bridge, connecting people through a modern, adaptable form, without losing its meaning or depth. In Bosnian, people say “Volim Palestinu” when expressing their love for Palestine, and “za Palestinu” when offering support and solidarity. Some names are not translated, they travel. They arrive, but they never leave.

The Story of The Names:

The journey of the brand began with a product loved by almost everyone, a product that could serve as a memory, a gift, and a form of travel all at once. Chocolate was chosen as the first step, in order to redraw a map of happiness, not as a reminder of pain or sorrow, but as an invitation toward patience, endurance, and continuity.

The launch started with four products, each named after the four sisters of engineer Ibrahim Tabaza, the founder of the brand. Two of them are still alive. Their names were chosen not as commercial decoration, but as quiet prayers, silent messages of love and an unspoken promise: not to forget them, and to carry them always, as if they were a small homeland living within.

Sama, the youngest sister, witnessed the loss of her brother Ahmed and the killing of her sister Tasneem. She endured silence with a heart full of gratitude. It is an honour to carry her name, to stand beside her as a brother, companion, and support across distance. Sama is currently studying Artificial Intelligence Engineering in her first year, achieving outstanding academic excellence and aspiring toward even greater accomplishments in her field.

Sumaia, the second youngest sister, has endured immense loss since the early days of the war of extermination. She lost all those closest to her childhood friends, classmates, and the people nearest to her heart. The deepest chapter of her grief was the loss of her sister Tasneem, her lifelong companion. Sumaia is now studying Physics in Gaza in her third year, continuing her path with resilience, carrying messages of love, support, and beauty to the world.

Tasneem is the most profound and painful story, the third sister, and a gentle breeze of a name. She studied Art and Craft Engineering, where she excelled, and her name became known through visual design and 3D artwork. Later, she dedicated herself to teaching Qur’anic recitation and Tajweed, both in person and remotely, carefully correcting pronunciation and articulation. She was also a devoted and precise memoriser of the Qur’an. Tasneem was the closest of all to her elder brother Ibrahim. She constantly sent him messages and heartfelt stories. During the war in Gaza, she sent him a final message, her last words, her testament:

“Most importantly, as I have already asked you, perform ‘Umrah on my behalf
and on behalf of Khaled as soon as possible if anything happens to us. And if you
can, give charity on our behalf for two or three months, this is my will to you.
And if my children remain alive, they are a trust in your care. Masa cannot sleep
without holding my hand, she truly cannot bear even a second away from me,
which is why I am afraid for her. As for Muath, he is very independent and relies
on himself, MashaAllah.”

Her memory remains a symbol of resilience, inspiring not only her family but free people around the world to continue their path, and not allow grief to break them, but rather to transform it into a voice for all who are oppressed and in need of support.

Masa was killed on 30.06.2024.
Tasneem was killed on 12.07.2024.
Khaled and Muath were killed on 28.09.2025.

All were killed in a missile strike by occupation aircraft.

Asmaa, the eldest sister, was the first daughter born to their father. The literal meaning of her name in Arabic is “the names.” Her naming story is simple and tender: their father did not know what to call her at the time, so he gave her “all the names.” It is said she passed away due to a medical error resulting from a misdiagnosis. She was the family’s first loss, the one that first touched their hearts deeply, marking the beauty of beginnings and the memory of the earliest stories.

And so, from here, the message remains: we must not allow grief to break us, nor lead us toward despair. Instead, we should remain an example of dignity and resilience, sending a message to the world that we love life, that we cherish it deeply, and that we deserve it, like all oppressed people everywhere.

Ibrahim Tabaza:
These words were written by Palestinian engineer Ibrahim Tabaza, founder of the brand, originally from Gaza. He comes from a family displaced from the village of Hamama, in the district of Ashkelon, north of the Gaza Strip, a village that has remained under occupation since the Nakba of 1948. Today, his family resides in Gaza, while he has been living in the United Kingdom for nearly a year.

There, he is taking his first steps toward starting a PhD in engineering, moving ahead with urgency and purpose, determined to become a source of strength and support for his family, his friends, and the people of Gaza, and to serve as a voice that carries their story.

A Call for Partnership..
As we began, with a purpose and a message that go beyond commerce, we continue to seek partners, distributors, and supporters who believe in this vision. Together, we aim to reach every shop, every home, and every free individual. We are honoured to collaborate, and we open our doors to all, whether just beginning or well established, to carry this message forward, side by side.