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What you'll read below is from Ibrahim, we have not changed or edited any of the wording:

How Palestinu was born?

In a world where products increasingly look alike and identities fade into uniformity, there came a clear realization: the need for a brand that carries the stories and details of a homeland into the world; stories that had long remained unheard.

What began as a stream of ideas and aspirations soon became something more defined. It reached a turning point one day while shopping in a store in Fredrikstad, in southeastern Norway, during the global boycott campaign against products linked to occupation and apartheid. There, the challenge of carefully selecting products made the idea feel urgent and real.

It started with a simple yet powerful question: how can people be helped to choose consciously, with full confidence that their money does not - and will not - support those who violate human rights and profit from injustice?

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