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From American football to Sumo wrestling, Alan Tomlinson paints sports’ big picture—the commercial sponsorship that underpins it, the million dollar gains to be made from it, and the successes and failures of its celebrity superstars. He maps international sporting events and issues, and charts the economic structures within which sports operate.

Topics include:

Olympics
Paralympics
Gay Games
Drug Abuse
Sports for Development
Media Coverage
Sponsorship
Merchandising
Spectators
Gambling
Tourism

The atlas profiles well-known sports with a global reach, such as Boxing, Golf, and Soccer, and as well as those with a strong cultural base, such as Handball, Hockey, and Ice Skating. It traces each sport’s development, analyses its commercial momentum, and identifies its most successful exponents.

About the Author: Alan Tomlinson is Professor of Leisure Studies and Director of Research in the Research & Graduate College of Sport, Chelsea School, University of Brighton, UK. He is the author of numerous books on sport, leisure and consumption, including Sport and Leisure Cultures and A Dictionary of Sport Studies, and has written on sport cultures and politics for the Financial Times, New Statesman, When Saturday Comes, and Der Taggesspiegel.

Co-published by New Internationalist and Myriad.