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This book, produced by New Internationalist for People Tree, offers advice and tips on how to make a difference for those who have an active interest in where our clothes come from or want a career in fashion and the media. Fashion designers and creatives from many fields, including photographers, illustrators and film makers, talk about what they are doing differently to change the fashion and media industry from within.

With features on up-cycling, how to change the high street and an ethical brand directory, the book supplies inspiration for how to achieve style with substance. This is one of few books to analyse fair trade, ethical fashion and entrepreneurship, written by one of the most respected women in the industry. It's a highly visual publication, featuring studio shots, street pics and illustrations. Many of the contributions come from celebrity supporters of fair trade and ethical fashion and the book is supported by a number of internationally recognized designers, photographers and bloggers.

'Insightful, inspiring... a book I will be recommending to all students of fashion.' - Caryn Franklin, style guru, presenter, writer and campaigner.

About the Author: Safia Minney is founder and CEO of Fair Trade and sustainable fashion label People Tree. Safia has turned a lifelong interest in environment, trade and social justice issues into an award winning social business. Safia is widely regarded as a leaderin the Fair Trade movement and has been awarded Outstanding Social Entrepreneur by the World Economic Forum and an MBE for her work in Fair Trade and the fashion industry.


'If sustainable goods are your thing, this is an enticing guide to the growing fair-trade fashion movement.' - Christina Binkley, Wall St Journal.


'Through the book you get a way of turning an unsustainable business model on its head and making it work. Genuinely liberating.' - Lucy Siegle, journalist, writer and presenter.

We couldn't host the digital version of Naked Fashion on the store. Please go to iTunes UK for the iPad version and Amazon UK for the Kindle one.