New Internationalist, Shop Online Anytime.

Lightmyfire

Lightmyfire In 1995 the founder, Michael Odqvist, came across an age-old secret - MayaSticks. He was fascinated by the sheer brilliance of this resinous kindling. Not only was it a quick, easy and reliable way to get a fire going, the sticks were also completely natural, produced from waste - the stumps left from felled pine trees - by locals in Guatemala. By starting fair trade production on a larger scale, Michael helped 400 of these descendents of Maya Indians make more money so that they were able to start sending their children to school.

A year later the fire-starters were launched in Sweden. Unfortunately, the timing wasn't right, nobody really understood the product, and it was a complete flop.
They started investigating alternative ways to sell the MayaSticks and in 1996 found the perfect match - the magnesium fire-starter that was developed and used by the Swedish Army. All of a sudden, everything fell into place. Not only was the Swedish FireSteel a great product in itself, it also was an unbeatable combination with the TinderSticks.

All products are manufactured in Sweden to give full control over quality, shorter lead times and fewer unnecessary transports. It's good for the end product. It's good for the environment.



Queries